3 comments on “Surrogate Marketing in India: a Snapshot

  1. Pingback: Campaign Analysis: McDowell’s spoof on Royal Stag: Is it worth it? « Marketing Brainstorm

  2. Yeah, given the ATL restrictions, they have been going big on BTL. Sab Miller and the UB Group are definitely leading the way with these. Let me see if I can muster up some content on this.

    Sushant Bahadur

  3. Hey! Good topic again!

    Another logical continuation of this article would be the BTL activities of all these brands.
    The BTL activities of these companies are at times a lifetime experience. I attended an “Art of Chilling” party for Fosters during my internship at SAB Miller. Man! They really know how to conduct these!!!!

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