6 comments on “Campaign Analysis: McDowell’s spoof on Royal Stag: Is it worth it?

  1. Pingback: Samirdatar’s Blog

  2. Absolutely right Sushant. Making spoof in the Indian liquor market where direct advertising to consumer is not possible is just the utter waste of money.

    Even I do feel that in industries like liquor, cigarette where high brand loyalty is observed spoofs can’t guarantee to make an impact on consumers.



    • Exactly! Spoof Marketing combined with Surrogate Marketing is the recipe for a confused customer!

      And it seems that spoofs have suddenly caught fancy of marketeers. Hajmola has recently launched its mint candy with a spoof on Chlor-mint !

      Keep reading and commenting!

      Sushant Bahadur

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