I am an engineer by mass choice, a teacher by instinct and a marketer at the heart, I use this medium to talk about the field that excites me the most – Sales & Marketing.
The field is diverse, widths spanning eras and yet has depth of thought like no other. Understanding why someone decides to buy or not buy your product, applying all resources at disposal to make that transition from ‘might be‘ to ‘should be‘ or from ‘want‘ to ‘need‘ is the ultimate blend of science, psychology and human emotions. Everyone is searching for the elusive and mysterious Holy Grail, all the while knowing that there is no such thing when it comes to a human being who goes by an unpredictable mix of instinct, gut and logic.
This is my effort to express my opinions on the myriad different things happening on field. You may choose to agree or disagree (but the beauty of the subject is that you may still like my posts).