2 comments on “ET NOW : Counterintuitive TVCs?

  1. “You don’t want to tell them that they join an ‘elite’ group of nerds when they watch ET Now!” …. i think u got it right .. and this explains it all.

  2. Interesting. I liked very much your first point about giving the image that the viewer has nothing to do but watch TV 24 hours/day. Over-emphasizing fires back. I am sure lots of advertisers fall into this trap.
    Thanks for sharing

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