4 comments on “Campaign Analysis: iPhone – Creating the Right Hooks

  1. Another important feature of the TVC is the stress on the integration of the feature description with the User Experience. For every feature, the TVC talks about the usage experience that the consumer would have, and not just a description of the feature (which seems to be good strategy, considering the fact that most smartphones now come with similar, if not identical features).
    The sign-off line “If you dont have an iPhone, well you dont have an iPhone” also brings home the fact that there might be comparable products available, but the iPhone experience is unmatched.

    • Bang-on! It leverages on the cult-image Apple has among consumers as well as prospective consumers. They have always focused on creating an aura around User Experience.

      Keep reading and commenting!
      Sushant Bahadur

  2. Hello Sushant,

    I liked this post, mainly this part Focus on Lifestyle instead of Business. It applies a creation of a new value, which is a cornerstone of the Blue Ocean strategy
    Sushant, have you complied your posts in a PDF book format? If so, I would love to get a copy

    Thanks in advance

    • Sir, I don’t have a PDF copy of the articles. I tried to assimilate my posts into a file, but WordPress is not allowing me to do it in a user-friendly format. If I am able to get an app to do the same, I will definitely send across the file to you.

      Thanks for the continuous encouragement !

      Sushant Bahadur

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s