One comment on “What’s in a name? : the art of naming brands

  1. Other examples:

    Some products which need to highlight technological excellence use ‘code words’, complicated enough that the consumer does not understand the technicalities. For instance, Pulsar “DTSI”- hardly do consumers understand the impact that DTSI makes to bike performance. How many bother to know why cellphone models have names like C3 and N8, or laptops of the “C400” series? The names are such that they indicate technological orientation, which is a favorable frame of mind to have.

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